Speakers

Marcin Kwintkiewicz

Deputy Director for Marketing and Promotion, Łódź Special Economic Zone (ŁSSE)., Łódzka Specjalna Strefa Ekonomiczna S.A.

For more than 26 years, he has worked in media, public relations, social media, marketing, and AI, combining three roles: practitioner, trainer, and academic lecturer. Since August 1, 2024, he has served as Deputy Director for Marketing and Promotion at the Łódź Special Economic Zone (ŁSSE), where he is responsible for digital marketing. During his first year in the role, the team under his leadership doubled its number of followers on Facebook and LinkedIn. Today, ŁSSE ranks first in digital communication among Poland’s 14 special economic zones. In 2016, he founded Kwintesencja, a boutique training and marketing agency. Through the agency, he delivers lead generation, sales, and brand awareness campaigns using Meta Ads, LinkedIn Ads, and Google Ads. Since 2024, he has been training companies in the practical application of AI. He is the creator of the workshop “Master AI with Claude Code and ChatGPT Codex,” where he demonstrates the tools and techniques he uses daily, explaining them in a way that is accessible to non-technical audiences. His training programs consistently receive an average rating of 4.9 out of 5. He began his career in the media industry. For nearly a decade, he worked at the Łódź edition of Gazeta Wyborcza as a journalist, editor, and Head of the City Desk. Over the following ten years, he was responsible for public sector communications, serving as Press Spokesperson for ŁSSE and Director of the Information and Social Communication Office at the Łódź City Hall. He also managed social media communications for the Marshal’s Office of the Łódź Voivodeship. For almost eight years, he has lectured at the University of Social Sciences (SAN), teaching public relations, media, and personal branding. Previously, he spent more than five years teaching at the University of Łódź. He holds a Master’s degree in Classical Philology from the University of Łódź and completed postgraduate studies in Internet Marketing at Kozminski University.